I’m wondering if I do something two years in a row, does it become a tradition?
I guess, we’re about to learn. Just like last week, I thought it would be good to look back on an article from last year: predictions I made this time last year for 2020
(I had not predicted the calamity that 2020 would be but who did?). Let’s see how I did:
No overnight successes
I had predicted that there would be no emergence of new important players in the no-code space. I consider that I was right on this front in that when I look at my toolkit, it feels relatively the same as it was last year. That said, the big players–Amazon, Google and Microsoft–are definitely waking up. They’ve all forayed into the no-code space (Honeycode
, Google Tables
and Microsoft Lists
) this year. But, true to the prediction, none have gotten strong traction. That doesn’t mean they are not formidable competitors but there’s a reason no-code tools are so long in the making: they require long term foundational-type thinking. The belief that you can short circuit that through a large team or a lot of resources may not be as true as it is for other saas tools.
Fundraising was scarce, now plentiful
The numbers do prove me right here: Airtable and Webflow, all raised massive rounds, Integromat was acquired. I don’t think any no-code company with traction had difficulty getting funding in 2020. That said, I now believe that funding was always available to the no-code space but that companies didn’t feel like they needed it. It’s not the availability of money that changed but players’ perception that they needed the money. When Google/Amazon/Microsoft decide to enter your space, having a few hundred million in the bank definitely helps.
Gaming aside, no-code tools for mobile app won’t take off
I stand by this and I think it will continue to be the case in 2020.
Automation will be part of every SaaS product
This one was definitely right. Airtable and Monday launched their version of automations. But I would be remiss not to mention that I did not predict Airtable to be the one launching automations!