The final Payment link will just look like this: https://buy.stripe.com/4gwcQB0I9dVpeIw5km
(yes, that’s a real Payment link URL!). You can now use it inside of low and no code setups like HTML, Wordpress, or WebFlow. It also works for recurring memberships.
But perhaps the biggest 🤯 of all is that you don’t even need a website to take the money over the Internet anymore. You can now drop that link over a Discord or Slack app, or even place it as your “link in bio”.
That’s the beauty of the URL - it’s accepted everywhere. As all the best payment solutions should be.
Now that Stripe is handling all three stages of the ecommerce process for the first time, it is inevitable to start comparing it to other vendors that have done the same since forever. Before Stripe, you could easily have spun up a Shopify or Gumroad site and taken payments that way. Is Stripe now going for their lunch?
I don’t have any inside info on this, but my intuition is: No. People hire Gumroad and Shopify to do very different jobs.
For example, Gumroad:
- acts as a Merchant of Record (to drastically simplify tax collection and compliance)
- provides social proof (in the form of customer reviews)
- tracks and compensates affiliates
- gives you platform traffic and revenue via its Discover marketplace
- does your fulfilment (aka if you are selling digital content, it hosts your files for your customers to download)
- lets you email your customers for further sales
Stripe Payment Links are available for no extra charge on Stripe’s standard integrated pricing
With Stripe Payment Links, Stripe has taken the tiniest of steps toward letting you take payment directly without writing any code. However there is plenty of room for dedicated No Code payments services to add value atop Stripe. Being familiar with the pros and cons of these various options will help you choose the right one when it comes time for you to sell your No Code product.