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The creator economy & no-code

The creator economy & no-code
By Aron Korenblit • Issue #36 • View online
Every Wednesday this month, Victoria Plummer, CSM @ Airtable and myself will be doing live Airtable base design, so make sure to follow on Twitch! You can submit your base by replying to this email (1 slot left)!
Today 6PM, we’ll help a car dealership trash their janky spreadsheets for Airtable. If you don’t manage a car dealership but are wondering how to manage the Airtable migration process, this stream will be perfect for you!
On to the update..

There’s been a lot of talk about the creator economy. This is an economy, a world really, in which creators can effectively live off of their craft! The internet has enabled a world of vast centralization through the likes of Twitter and Google but also the ability to connect folks who share similar interests no matter how niche those interests are.
And what’s more niche than a long form inconsistent newsletter about no code automation? This newsletter and its accompanying stream are, I believe, examples of this creator economy.
The discourse has been focused on how the creator economy enables folks to live completely off their craft: journalists with large followings can now live off of their blog without the trade offs involved in subsisting on ads, twitch streamers can pay rent playing videogames.
More generally, I tend to view the creator economy as a way to enable folks to do more of what they enjoy with an array of monetization options. One option is to go all in on a platform like Youtube, another is to offer multiple products (online classes, youtube etc.) mishmashed together to pay the bills (the multi SKU creator) . A third and less intuitive is to level up your job!
If the creator economy is putting something in the world and hoping folks will pay for it, I can’t think of a better place where that happens than in no-code! It can happen through non technical founder using no-code tools to create their company. But more often than not, it’s folks who get promoted or create their own job at a company by being known as folks who get things done (by way of their knowledge of no-code tools). No-code operations as a title is making waves.
I have the experience on both sides of this fence: I create content for no-code and regularly speak to folks building internal tools for their company. Building internal tools on no-code isn’t easy and it somewhat mirrors the creator experience. In both cases, you start with nothing: a framework and a few tools at best. From there, you build: in one case it’s a tool in the other it’s an audience. In both cases, you have to go out and convince folks to use (or consume) whatever it is you’re working on. And that’s no simple task: people do not change habits easily! Now there are obvious differences: if you can’t convince your team to use your tool internal tool (which happens very often), you’ll probably still pay rent whereas that may not be the case if no one subs to your twitch channel. The more I talk to these creators, the more I realize just how much no-code asks of our users: here’s a tool that does nothing, learn it, build your tool then go out there and convince everyone to use it!
Creatives have always been early adopters of no-code tools. And there’s a reason for that: no-coders are creators at heart even if they’re not earning their living directly through the creator economy.
Note: A few things happened between the moment I was going to press and actually pressing send that are related to no-code and the creator economy so I thought I’d include them.
1- Ben Tossell of makerpad launched Creator Grants: Fast Funding for No-Code Creators.
Ben Tossell
Today, I launch Creator Grants: Fast Funding for No-Code Creators.

Funding options for indie creators using no-code are limited. This is an effort to support these creators.

Hoping to expand this, bring on more donators and fund more creators
Just looking at this (again right before pressing send), the money is great but even better is having the recognition that Ben & co endorsing your work. Ben was instrumental in getting folks interested in my work early on. I’m glad that he’s doing the same for other folks getting started.
2- Lacey Kesler (a no-code content creator and women in no-code founder, among other amazing projects) is joining Adalo as their head of education. Glad to see no-code content creators turning their joy into important positions at the companies they love.
I am so excited to share that I've accepted a position with @AdaloHQ as Head of Education! ✨

I've got more to share about how all of this happened and what's coming up, but for now, I'm just like
PS A huge thanks to Stephen O'Grady (@orishnal) for giving the newsletter a review every week before it goes out :).
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Aron Korenblit

Weekly thoughts on the working smarter not harder using no-code tools + a weekly Airtable tip. Written by Aron Korenblit

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