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Sneak peek into my No-Code Conf talk: no-code content management for everyone.

Sneak peek into my No-Code Conf talk: no-code content management for everyone.
By Aron Korenblit • Issue #67 • View online
Two streams on the docket this week!
Today at 1PM EST, I’m live with Connor Finlayson for No-code talk #4 on AATT’s Youtube channel. We’ll talk about how you should approach new tools in your toolbox, Webflow memberships, what Connor learned rebuilding Unicorn Factory Canada and a new project Connor and I are working on!
You can add this AATT stream (and all future streams) to your calendar by clicking here (it auto updates!) and subscribe on Youtube.
Tomorrow at 1PM EST, I’ll be live on Airtable’s Youtube channel for Episode 4 of Table Talk where we’ll cover everything you need to know about Airtable Views—we’re even launching a new feature on the stream, stay tuned! Stay in touch by subscribing to Airtable’s Youtube channel or by adding Table talk to your calendar (auto updates).
You can submit a question for Table Talk here. And see all upcoming episodes here.
PS should I just bundle the calendars and have all of my streams on one calendar? It’s getting a tad confusing…

I’m sorry I missed last week, sometimes the content hamster wheel gets the better of me and I fall off. I’m back!
I’ve been working hard on my no-code conference chat where I’ll be talking about More content, faster delivery: no-code content management for everyone.
Stripped of marketing speak, the title could be What did your job at Airtable and running AATT teach you about marketing workflows?
In essence, it’s a lot! Running AATT and Airtable content has been a constant search for optimization while incrementally raising the quality bar. The desire to constantly push out better and more content will resonate true for most content teams but it’s especially true for solo creators.
As I work through the talk, I thought I’d share the outline with y'all. I’d love to hear your thoughts about it (and I hope you’ll watch it in November as well!)
Learning #1: All content is a unique workflow
Whether you’re a podcaster, hucking vaccine disinformation on Youtube or writing a weekly blog post, all content is a workflow. It’s an ever-evolving list of unique steps that get you to an outcome (your content)! What’s most important is that no one creates content the way you do. Of course they don’t, if they did, you’d end up with the same content!
Learning #2: To improve, define every output
Any piece of content can be deconstructed into a bunch of smaller pieces that need to come together. A stream involves a thumbnail, a guest, a topic, start time etc. A blog post has a thumbnail, a URL, a text, an outline.
The best content creators know exactly what it is they need in order to publish their piece of content.
One of my friends is a set creator for large Hollywood productions. His best clients are those who tell him exactly what they want to build down to the type of wood they expect for the set. That level of precision and detail comes from having a deep understanding of what it is they’re going to create (it helps having thought through how to improve but more on that a little later).
In most cases, the thing you need to track down what you need (meta) is actually a database! You can imagine my stream as two tables: one with stream information and the other with guest information. You’re actually probably already using a database as your CMS! Look at Webflow’s CMS or WordPress’ or whatever! I’ll dig into this more during the talk!
Learning #3: Understand how you get to every output
Now that you see a piece of content as a decomposition of different elements that need to come together, you need to understand how you get to every piece!
What are the steps to getting a thumbnail designed? Is that something I want to keep track of? What about managing guests on my stream? How do I break that down step by step so every week I have someone lined up?
This is where no-code comes in. Today’s no-code tools let you take a database and add project management functionality on top. See a kanban view of upcoming guests. Create a calendar view of deadlines.
Learning #4: Strive to be 10% better and automate ruthlessly
Now that you see your content as a database and understand how each output is created, you can start improving it over time. What’s worked for me asking myself after each stream/piece of content I produce: how can I make it 10% better next time?
Sometimes that’s improvements to the content itself (add a chat overlay, add music to the intro) other times it’s improvements to the workflow! Edit directly in Airtable to quickly generate stream clips, create Webflow CMS entries from Airtable (because it’s the same information!), see metrics directly in Airtable etc. etc.
It’s only once you know what you want to create and how you’re going to create it that you’ll be able to actually improve.
Now I strongly believe that no-code tools like Airtable/Webflow and others allow you to incrementally improve your content quality and output over time more so than anything out there, but that’s me!
I’d love to know what you think of this outline and let me know if you have anything that particularly piques your interest!
Airtable tip: Tool tips
This weekly tip was partially our inspiration for Tool Tips, a weekly series on Airtable’s Youtube channel showing off surprising ways to use Airtable.
The first in the series was on how to auto create Meeting decks in Airtable using Page designer. Because my love for button fields knows no bounds, we did a basic intro to button fields next.
Tool Tips: Automatically create meeting decks with page designer
Tool Tips: Automatically create meeting decks with page designer
Tool Tips: Create Clear CTAs with the Button Field | Airtable
Tool Tips: Create Clear CTAs with the Button Field | Airtable
I won’t recycle Tool tips in this section every but I thought the first few were valuable to share.
Tool of the month
I haven’t found a good tool of the month to showcase. If you’d like to be featured here, reach out to me by replying! 3 more issues going out this month!
From the interwebs
Exciting to see Nelson back and streaming. He brought on the Webflow to show off how they built the stunning No Code Conf website.
Learn how the new No-Code Conf 2021 website was built
Learn how the new No-Code Conf 2021 website was built
If you’re getting into Airtable scripts, Connor has an amazing series on how to make Airtable sync with your Webflow CMS. Perfect if that’s what you want to do but also great if you’re just learning scripts.
How to update Webflow Items with Airtable Scripts | Airtable to Webflow (Part 2)
How to update Webflow Items with Airtable Scripts | Airtable to Webflow (Part 2)
I definitely found a few cool apps in this thread.
Owen Williams ⚡
….what apps are good. don’t tell me the ones we all know
Something magical happens when code meets no-code. Here’s a project that lets you run Webflow regressions aka track changes on your Webflow websites (from the back up)
GitHub - loomchild/webflow-git: A utility to track changes to a Webflow site on GitHub.
Postman recently launched Postman Flows which is a canvas to run chained API calls. This isn’t a hosted service so not a replacement to any automation tools (yet)! It’s a way to chain outputs of one API call as the input to another.
Postman Flows: A Guide – Beth The Tester's Tales
Zapier is hosting Zap Connect on October 21st.
ZapConnect 2021
Obvious answer: become an Airtable base! But seriously, some of these are pretty cool
Tell me the coolest thing a Google Sheet can do.
Until next week, keep building!
PS Now that you’ve read the whole thing, tell me how I can make this newsletter 10% better? I’d appreciate it.
Thanks to Stephen O'Grady (@orishnal) for reviewing this newsletter every week before it reaches your inbox!
Special thanks to Ben Parker (@rileyrichter) from the Visual dev FM team for letting me rummage through his links to share some with y'all.
Did you enjoy this issue?
Aron Korenblit

Weekly thoughts on the working smarter not harder using no-code tools + a weekly Airtable tip. Written by Aron Korenblit

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