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Why I don't recommend no-coders as your core audience

Why I don't recommend no-coders as your core audience
By Aron Korenblit • Issue #53 • View online
Today 1PM EST, Isa Hasanov is coming to teach us us how to Track our money with Fintable. I’m particularly excited about this stream because it’s going to have something for everybody. Use Fintable to track your credit card transactions. If you’re a business, use it to create workflows around bank payments (who paid us? does this match an invoice? did we do a KYC?).
You can add the stream (and all future streams) to your calendar by clicking here (it auto updates!) and subscribe on Youtube.
The upcoming stream schedule is packed, see all upcoming guests here.
You can catch last week’s replay of Building a discord bot with Autocode with Jacob Lee!
Onto the update…

I’m not sure how to share this without coming off as pedantic but here goes. Every now and then, a company trying to break into no-code will reach out to me asking for my advice.
How can we reach the no-code community?
No-code is a growing space with increased legitimacy making no-coder a great target audience, right? Not really. In my opinion, no-coders in general are a terrible initial target audience for a few reasons. Taking a page from Zoelle’s playbook, let’s talk about Jeff, a typical no-coder.
No-coders are moochers
Jeff has a ton of ideas! Jeff spends his weekends building the MVP for his next project. With no-code tools, it’s easy. Stitch a few tools together (maybe even include yours in the mix?) and boom he’s got a viable tool. Then comes the hard things: convincing people to give him money! Getting jobs for his job board without any users! Marketing!
Instead of doing those hard things (who wants to do hard things!?), Jeff thinks up another, potentially easier project. Every weekend is another opportunity of striking gold with an idea that doesn’t require any of those hard things.
Unsurprisingly, Jeff doesn’t want to pay for software that powers all of his duds so he’s constantly skirting under the free plan. That doesn’t stop Jeff from asking support teams a lot of questions!
Time isn’t money
Jeff has a lot of time on his hands. Jeff loves spending that time discovering new tools, switching from one tool to another trying to find that perfect fit. He can fluently compare the advantage and disadvantages of three different competing no-code tools because he’s tried them all!
As Jeff goes deeper and deeper into a tool—as he gets nearer to the paid tier—an itch develops: is this the right tool? Could I get more juice from another tool? That’s when Jeff will start tweeting about “anyone know any alternatives to your tool”?
For most users, switching tools costs money, because time is money! Hell, insurance companies will charge you below what they expect you to cost them assuming that the three minutes it takes to switch providers isn’t worth it to you! People are busy, they ain’t got no time to shop their insurance every year!
That isn’t the case for Jeff and his tools. Jeff loves switching tools. Jeff’s got time.
Unfortunately, it’s difficult to pay for servers with Jeff’s time. So it’s unsustainable for companies to cater to Jeff. Time is money for them too!
I am Jeff
I know I said Jeff is a fictional character, but I am Jeff. I could have written this post in the first person.
The amount of tools I’ve tried (on the free plan, always) is embarrassing. I will really try any tool out there.
And I don’t like paying for them! I’m embarrassed to say this but I recorded most of the Essential Guide to Airtable on the free plan because I feared it was another side project that would never see the light of day, so why waste the money? I work there now–the ROI of that course was just…my god! How embarrassing is that?
So should companies just not cater to the no-code community?
No, no, no, that would be throwing out the baby with the bath water. There are so many reasons to make the no-code community of the many personas you incorporate into your marketing efforts.
The no-code community will push your product’s boundaries like no other users. We’re talking a bunch of folks who will dig deep into your product uncovering use cases you’d probably never thought of were possible with your tool!
Webflow may brand itself as a no-code website builder but Sarkis sees it as a way to build full fledged web based games!
Airtable, a relational database? Cool cool, but what if we used it as a referral marketing engine tool*.
In addition to pushing your product, no-coders are a great way to seed your community. They know every edge case of your product (because they’ve explored them all). Not only that but they love answering questions—especially if it gets them credits for your product (which keeps them learning more, answering more…)!
Like all good relationships, you gotta take the good and the bad. The bad of the no-code community is that you’re not going to build a unicorn by catering to folks who don’t want to pay for your product but that doesn’t mean that you can’t find a win-win situation where everything gets what they want.
So that’s my advice: pitch us your product, we’ll try it without hesitation and maybe, a few of us, will become advocates for it and become its champions. But just don’t cater too much to us, we’re kind of a pain.
Airtable tip: Web clipper
This week, I released a video on How to Organize and Automate your job search where I show off how to use Airtable’s web clipper to easily add new jobs to your base.
Web clipper is such a powerful app. It definitely does not get the love that it deserves!
Think of a web clipper as a form that lives in your chrome extensions. It can even be configured to automatically pre-fill defaults (for single selects) or information from the page (images, title, URL).
Simply configure the fields you want to pull in and any defaults.
Configure the web clipper app
Configure the web clipper app
Then from any page, simply open up the web clipper chrome extension and you can add that page’s information (like job information) to your base!
From the interwebs
Speaking of chrome extensions, Zapier now has a Reply to chrome action step to return values directly in their chrome extension. The example used in the launch is entering an email to get lead information and returning in the browser that lead’s score.
Run Zaps and Display the Results in the Zapier Chrome extension | Zapier Community filed for an IPO last week. You can read the F1 here if you’re into that kind of thing. If you want just want the highlights, I recommend this thread from Jason Lemkin. My takeaway is that the ads are not going anywhere.
Jason ✨BeKind✨ Lemkin ⚫️
So filed to IPO and it's a fascinating one

It's growing truly at a breathtaking rate ... 85% year-over-year at $240,000,000 in ARR!

And that's in one of the most competitive spaces in SaaS

5 Interesting Learnings: ⬇️⬇️⬇️⬇️⬇️
Stripe launched a no-code payment gateway. You can now create payment links and start selling online in less than five minutes.
Stripe Payment Links: Create a link. Sell anywhere in under 5 minutes.
Next week, Shawn Wang ( & @swyx) will be sharing his thoughts on Stripe payments in this newsletter!
Until next week
Stripe Payment Links - New Payment Tool for No Code Businesses
Stripe Payment Links - New Payment Tool for No Code Businesses
Stripe Payment Links
Stripe Payment Links
How to use Stripe Payment Links with Zapier | Stripe | Help & Support | Zapier
Did you enjoy this issue?
Aron Korenblit

Weekly thoughts on the working smarter not harder using no-code tools + a weekly Airtable tip. Written by Aron Korenblit

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